Heritage Reimagined
Founded in 2010 in Denmark, &tradition takes inspiration from the rich heritage of Scandinavian design while infusing it with a modern sensibility. The brand’s name itself signifies a balance between past and present, tradition and innovation.

Collaboration with Visionaries
One of &tradition’s defining features is its collaboration with renowned designers who bring their unique perspectives to each creation. Design luminaries like Verner Panton, Arne Jacobsen, and Jaime Hayon have contributed their expertise, resulting in pieces that are both iconic and progressive.

Innovative Materials and Craftsmanship
&tradition places a strong emphasis on the use of quality materials and craftsmanship. The brand’s designs often incorporate innovative materials and production techniques, pushing the boundaries of what is possible in design while maintaining a commitment to excellence.

Timeless Aesthetics
While &tradition’s designs are modern, they possess a timeless quality that ensures their relevance across generations. The brand’s creations seamlessly integrate into a variety of interiors, bridging the gap between classic and contemporary design preferences.

Iconic Pieces Reinterpreted
&tradition’s collection includes reinterpretations of classic designs that have left a mark on design history. The FlowerPot pendant light by Verner Panton and the Bellevue Lamp by Arne Jacobsen are examples of how the brand revitalizes iconic pieces for modern spaces.

Sustainability and Ethical Values
In an era of heightened environmental consciousness, &tradition remains committed to sustainability. The brand carefully selects materials and suppliers that align with its ethical values, ensuring that its designs have a minimal ecological footprint.

Diverse Portfolio
&tradition’s portfolio encompasses a range of design categories, including lighting, furniture, and accessories. From pendant lights that illuminate spaces with elegance to chairs and tables that blend form and function, each piece is a testament to the brand’s dedication to quality and design integrity.

Crafting Authentic Experiences
&tradition designs not only objects but also experiences. The brand’s creations evoke emotions and narratives, inviting users to engage with them on a deeper level. This ability to create holistic experiences sets &tradition apart in the design world.

Cultural References
&tradition often draws inspiration from cultural references, art movements, and architectural elements. This approach adds layers of meaning to their designs, inviting users to explore connections between aesthetics, history, and contemporary living.

A Vision for the Future
&tradition’s journey is characterized by a vision that looks both backward and forward. The brand’s commitment to preserving design heritage while pushing the boundaries of innovation ensures that its designs continue to inspire and resonate in a rapidly evolving world.

&tradition stands as a testament to the idea that design is a bridge between tradition and progress, and that the synergy of the two can yield creations that are not only visually appealing but also deeply meaningful.